Marketing strategies for busy small business owners do not have to be time consuming, but you do need to prepare so you can market your product or services effectively and efficiently. Here are some ideas to help you get the most out of marketing when your time is limited.
Identify your target market so you do not waste money and time reaching people who have no interest in your product or service. Then think about your customer. Will they go to the ballpark? Will they read a particular type of magazine? What do they do in their leisure time or for work? Perhaps, your market could even be people who practice a particular religion. Once you have identified the specifics about your targeted customers who read, you can then spend your money marketing in the right place. Specialized magazines, journals, professional organizations, and directories may all reach a particular type of client. Focus on marketing where your targeted audience is most likely to learn about your product or services.
Talk about your business because people who know you are likely to make referrals. In the course of your day, mention your business to people you interact with on a regular basis and carry business cards with you. Reach out to a larger audience by donating services to a fundraiser or event. If you are donating products or services, make sure you have appropriate signage or business cards so potential clients know what you are doing. In addition, offer existing clients a small discount for referring clients.
Consider including a voucher with your advertisement, particularly if you are attracting a client that will provide repeat business, it makes sense to offer a slight discount to obtain initial business. You can also exchange business cards or marketing material with a business that complements your own. Referring each other clients or giving each other space to market can be beneficial to both businesses and requires little more than mailing each other material and placing it in your business where clients can see it. Additionally, create an online presence by creating a website.
You will be able to reach people world-wide with minimal effort and provide information on your website that will give potential clients a broader overview of your products or services that an advertisement cannot accomplish. These simple marketing strategies for busy small business owners should help maximize your marketing with minimal time.