Network marketing business leads are life-blood of your business. The reason being if you want enjoy the residual income you will need a team of distributors who are going to duplicate what you are doing. As you would very well know by now, your MLM business doesn’t suit everyone. Only a minute percentage (3-5%) will ever join you and only a fraction of those people will have the desire and work ethic to build a business.
What does this mean to you?
Simply put you need massive number of network marketing leads coming to you. We are talking on how generate them online because more and more people go online to search for the answers to their problems.
I think it is easy to break this process into different steps.
Identify the problem or problems that your opportunity can solve. For example your opportunity may help people to earn an additional income around their current schedule or this will help them to quit their job they hate
Now that you know the problem you can solve, who do you think have this kind of problems? For example stay at home mom, person who just lost their job or main income stream, people who want to get out of the rat race… etc.
Write down all the possibilities and then decide on a niche that you would like to work with. When you are selecting a niche try to be as specific as you can, making sure that there are enough people looking for what you have.
This is the step where we can start generating business leads to your network marketing business. There are literally hundreds of ways to generate leads online, I will list a handful of methods and select a few that you like and start taking action. One word of advise is to start with one & once you are generating 10-20 leads a day on that method learn another method and add to your marketing arsenal.
The key here is LEARN MARKETING. Invest some time and money to educate yourself and then apply your knowledge. This is the sure-fire way to get the leads you want rather than buying useless business opportunity leads.
OK, let’s get back to the ways to generate leads to your business online:
- Pay-Per-Click (PPC) – this is a time-tested and proven way to generate lots of leads. You can place your PPC ads on places like MSN, 7 search, Facebook, Adland… etc. Google was a major player in the PPC until few months ago but they do not allow MLM, network marketing opportunities to advertise, at the time of writing this article. Please note that this is a paid method of advertising. You need to have at least a small budget and know what you are doing in order to reap the full benefits of this method.
- Paid classifieds & banner ads are some other paid methods you can use to generate leads. Just remember to place your ads on sites your target audience visit.
- Social media marketing – another widely used marketing method to generate free network marketing leads. Social media sites include sites like MySpace, Facebook, Twitter, LinkedIn, Friend Feed, & YouTube to name a few. There are new social networks popping up on the web all the time. Do not try to be on all the sites because you will be wasting time without any tangible results.
- Article marketing – proven free lead generation method. You can write articles that will help your target audience and post on article submitting sites like EzineArticles, ArticleBase, Amazines etc. There are hundreds of article submitting sites that you can use. Here again the key is to get the know-how to maximize your efforts.
- Forum marketing – free method to generate traffic and prospects to your business. Choose forums where your target audience hang around & cater your messages to attract them. Worrier forum & better networker are some of the forums you could join.
- Free classifieds – you can place free classified in the places like Craigslist, back page… etc.
To summarize, be clear on who your target market is, learn marketing and take ACTION. You will generate large number of network marketing business leads online if you follow the steps I mentioned and take massive action.